
"It's transcontinental journalism meets backyard-barbecue," said Darryl
Stringer of the most significant new trend in cricket's relationship with the
internet. Stringer is the author of The Ashes blog - a mix of reportage,
debate and makeshift photographic re-enactments of last summer's series.
At its most basic, a blog (short for weblog) is effectively an online diary.
The author posts a message and visitors add comments. Blogs are not new,
but the arrival of various online tools (would-be bloggers, see below) have
removed almost all the technical barriers to creating one. Having your own
online soapbox is now nearly as easy as sending an email.
The opinionated people of the world have not been slow to take up this
opportunity. Research in August 2005 reported an explosion in "the
blogosphere". The number of blogs worldwide had topped 14 million and
was doubling every five months. The giants of the internet world have also
been quick to react. Bloggers can tag their sites with key words to catch
the attention of search engines. New and dedicated blog search engines are
now generating a huge number of links. The enthusiasm generated in Britain
by the Ashes series just added gelignite to the explosion.
Bloggers divide roughly into two camps: people who are professional or
semi-professional writers first and foremost, and those who are unashamed
fans. Dedicated cricket blogs also split into two camps: the broad-ranging
sites which comment on anything and everything, and those covering a
particular event or subject, like the 2005 Ashes. In South Asia, life and
cricket are so intensely intertwined that bloggers shift naturally between
politics, business, cultural issues and sport. A perfect example is Amit
Varma's India Uncut
The Ashes series threw up a number of compelling "single-interest" sites,
which, though not strictly blogs, were born of strong opinions and had user-
interaction at their heart.
Highlighting the desperate longing for victory felt by England fans was
Team Fishcake's Raindance for the Ashes. The site provided instructions on
how the heavens could be persuaded to open, removing any chance of
Australia winning the final Test. Fans were told to "march around in an oval
pattern, shouting at the sun in an imaginary foreign language". The easily
embarrassed were advised to "leave your car sunroof open" or "dress in
tissue paper". Visitors to the site emailed alternative suggestions, including
the failsafe: "As you leave the house, pick up your coat, pause, then replace
it with a confident `Nah!'"
Stringer's Ashes was one of the best examples of the sites born of the
titanic 2005 clash. Stringer, a 29-year-old Australian, described his blog -
created specifically to cover the series - as "a limited-edition print, a quick
single". He added: "I thought it would be fun to be a sports writer. I do my
research, check the stats, and then put my editorial opinion out there just
as a professional journalist should... but then I get these alternative opinions
thrown back at me like I'm some bloke in a pub."
On his "little patch of dirt on Planet Blog", he welcomed a thousand or
more daily visitors. "The discussions about team selections, the jokes and
the controversies big and small... changed the way I watch a game. I've
always had an opinion about the day's events and the players involved, but
I got to share those thoughts with thousands of people." Sometimes those
people are not who you might expect. A straightforward post about Kevin
Pietersen on the Corridor of Uncertainty blog led to the site being invaded
by KP's female admirers, calling him "dead set sxc" [sic].
But among all the chatter, perhaps the real blog treasures are the previously
untold tales throwing new light on the game's legends. Over to the former
Lancashire left-arm spinner, Alex Barnett, and his fond farewell to Richie
Benaud.
"It was the 1993 B&H semi-final against Leicestershire. I delivered a
dreadful long-hop which the batsman tried to hit into Manchester. But he
swung so hard he missed. The next day I watched a recording of the BBC's
coverage, and the great man was in the commentary box as I bowled my
filthy half-tracker. I listened closely to hear how one of the world's greatest
sporting commentators might describe one of the world's worst deliveries.
"As it happened the ball just missed the off stick. Then Richie chimed in:
`Ah, that'll be the skidder, where he releases the ball a bit quicker, undercuts
so the seam doesn't touch the wicket and the ball goes straight on.'
"Thanks, Richie, I am for ever indebted."
© John Wisden & Co Ltd.
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